The problem
Shofar Shoshanna's site had gotten slow enough that it wasn't even returning a PageSpeed score. Google was flagging real mobile usability errors, clickable elements sitting too close together, content wider than the screen it was rendering on. Empty content frames were scattered across pages left over from earlier edits, and the site was still running metadata carried over from before a previous rebuild instead of anything written fresh.
What I built
A homepage rebuild for performance
I rebuilt the homepage from the ground up specifically to get it back to a state where performance tools could actually measure it, and to bring load times down in the process.
Fixing what Google was flagging
I went through the mobile usability errors directly, fixing clickable element spacing and content-width issues, and cleaned out the empty content frames left over from earlier edits.
Metadata written fresh, not reused
Every page title and meta description got rewritten from scratch instead of carried over from the old site, then I submitted the site through Google Search Console for reindexing and tracked ranking movement afterward, working from a dedicated SEO spreadsheet built for the project.
What actually changed
| What changed | Before | After |
|---|---|---|
| PageSpeed | No score returned | Rebuilt for performance |
| Mobile usability | Google-flagged errors | Resolved |
| Metadata | Old, reused from prior site | Fresh, rewritten |
| Indexing | Stale | Reindexed with new data |